As a business, having effective communication is key to being successful. One of the most important elements in communication is the words you use and select the appropriate language that effectively conveys your message. Using benefit language helps to clearly communicate the value of what you offer, as well as how it will help people solve their problems or reach their goals. However, many struggles with differentiating between features and benefits when creating messages for their audience. This can negatively impact the effectiveness of written communications and cause them to miss opportunities to convey their true value. In this blog post, Mark R Graham discusses how small businesses can utilize benefit language in order to capture attention more quickly while communicating more effectively with their audiences.
Mark R Graham On Using Benefit Language To Communicate Your Value
Benefit language is a type of persuasive communication that focuses on the value of a product or service, says Mark R Graham. It emphasizes the tangible and intangible benefits customers gain when they purchase something rather than focusing solely on the features or technical details of the product. By emphasizing how your product or service can improve the user’s life, you can make them more likely to buy it.
For example, if you are selling a piece of exercise equipment, instead of listing all its features – like adjustable weight settings and digital tracking capabilities – you could use benefit language to emphasize how this particular equipment will help people achieve their fitness goals faster. This way, potential buyers can see how valuable the product is compared to similar items in the market.
According to Mark R Graham, using benefit language is especially useful when you are trying to promote a new product or service. The language used to describe the benefits should be easy for consumers to understand and help them see why they need your product. It is also important to provide evidence-based information about the benefits of your product. This could include customer testimonials, third-party reviews, or data from studies that show its effectiveness compared to similar products on the market.
In addition, research has shown that including numerical facts in benefit, language can make it more persuasive. For example, if you are selling an online course designed to help people learn a new skill quickly, you can add a statistic like “students who have taken this course have completed it 3 times faster than students who did not take the course.” By providing concrete data, potential customers can better understand how your product is more valuable than other options on the market.
Mark R Graham’s Concluding Thoughts
All in all, benefit language is an effective tool for communicating the value of a product or service to potential buyers. According to Mark R Graham, it helps emphasize the tangible and intangible benefits that customers gain when they purchase your product while also providing evidence-based information to back up your claims. Additionally, including numerical facts in your benefit language can make it even more persuasive – helping you attract more customers and increase sales.